When billion-dollar stadiums rise from sketches on a blueprint to landmarks that redefine entire cities, the headlines often celebrate the architecture, the team, or the spectacle of opening day. What is less visible is the intricate web of decisions, risks, and trade-offs that make those projects possible. Greg Kish has spent more than two decades at the center of that process, helping organizations turn ambitious visions into sustainable revenue.
Kish, now founder of Fusion Advisors, has been part of the leadership teams behind projects like SoFi Stadium, Levi’s Stadium, and AT&T Stadium for the Dallas Cowboys. “It wasn’t just about the venue,” he shares. “It was the architecture, real estate, entertainment, technology, and lifestyle brands that all had to come together to bring these projects to life.”
Guiding Leaders at Critical Moments
For Kish, the core challenge in sports and entertainment has always been about the stakes at play in delivering once-in-a-generation opportunities such as stadium openings, global brand launches, or new fan experiences. There are no second chances. “Many organizations face these pivotal moments without the clarity, support, or structure to get it right the first time, which can be the only time,” he says.
This sparked the launch of Fusion Advisors, a strategic advisory firm that helps organizations in sports, entertainment, technology, and lifestyle industries turn complexity into revenue momentum. “We’re not an agency or a traditional consultancy,” says Kish. “We embed within organizations, working with them, not just for them. Our framework brings structure to chaos, aligning timelines, people, product and process, data, revenue marketing, and storytelling.”
Turning Pressure Into Progress
What unites the stadiums, brands, and organizations Kish has supported is not the projects themselves but the inflection points they represent. These are moments when leaders must bet on vision and execution simultaneously, with the knowledge that the outcome will have lasting impact. Kish’s career has been defined by stepping into those moments and helping transform uncertainty into revenue momentum.
“At the end of the day, this is about helping leaders find clarity in high pressure moments,” he reflects. “When there’s a lot on the line and no room for guesswork, that’s where we show up. We bring calm to the chaos and help turn high pressure into progress.”
For more insights from Greg Kish, connect with him on LinkedIn.
