Electric vehicle adoption in the United States continues to accelerate, yet access to charging remains uneven. While homeowners with private garages can install dedicated systems, millions of apartment residents face a far more complicated reality. Esmond Goei, Founder and Executive Chairman of Power Hero Corp., believes the industry has overlooked a critical segment of the population. “EV charging isn’t equal,” he says. “Most EV infrastructure today favors single-family homes with private garages. But what about the 117 million Americans who live in multifamily apartment buildings like I do?”
Living in an apartment building himself, Goei found that reliable, convenient charging was often unavailable or required sharing limited stations with neighbors who plugged in at the same time each evening. “If you’re like me, I hate waiting for anything,” he says. The frustration exposed a structural gap in the market and sparked a focused effort to rethink how charging could work for residents without dedicated infrastructure.
Reframing the Charging Gap
More than 70% of apartment buildings in the United States are over 20 years old. They were not designed with EV charging in mind, and retrofitting them with upgraded electrical capacity can be costly and slow. Building owners are often reluctant to invest significant capital into properties that are already stabilized. “Apartment building owners don’t like to spend money when they’ve already paid off the cost of the building,” Goei says.
Prospective EV drivers in multifamily housing must either rely on public charging networks or compete for limited shared stations at home. Charging becomes an inconvenience rather than a seamless part of daily life. For Goei, the issue is accessibility, which is why Power Hero Corp. focuses on leveraging what already exists.
Using Existing Infrastructure to Unlock Access
One of the company’s core innovations is the PowerPac™, a transportable high-speed charger designed to work with standard 110-volt home outlets. The concept challenges the assumption that EV charging requires expensive 240-volt installations and electrical upgrades. “No retrofits. Use what’s there,” Goei says. Users plug the device into a standard outlet to store power during the day, then wheel it to their parked vehicle to deliver a 240-volt fast charge.
The model reduces the need for landlord approvals, costly rewiring, or lengthy installation timelines. It also extends beyond apartment buildings. Many older single-family homes lack sufficient power capacity for traditional Level 2 chargers. By banking energy gradually and releasing it at higher voltage when needed, the PowerPac™ creates flexibility within existing constraints.
The emphasis on portability and compatibility reflects Goei’s engineering background and entrepreneurial track record. With 19 patents granted across the United States, Canada, and Australia, he approaches product development as a practical problem-solving exercise. The objective is not to add complexity but to remove friction.
Building a Peer-to-Peer Charging Marketplace
Power Hero’s strategy extends beyond hardware. The company’s Cameo™ adapter transforms existing Level 2 home chargers into connected, shareable assets. Goei describes it as creating an “Airbnb-like network” for EV charging. “Anyone with a dumb, unconnected EV charger can list them on our cloud network for rent,” he says.
The approach reframes private chargers as underutilized infrastructure. Homeowners within one or two blocks of apartment buildings can make their chargers available overnight, allowing nearby residents to plug in and walk home. “It’s a win-win,” Goei says. Drivers gain convenient neighborhood access, and charger owners generate incremental income.
By activating existing equipment rather than constructing new stations, the network scales without the heavy capital requirements typical of public charging projects. The model aligns economic incentives with community needs, encouraging organic expansion block by block.
Extending Charging Beyond Fixed Locations
The company’s mobile charging solution, mPower™, addresses another overlooked scenario: what happens when a vehicle runs out of charge away from home. Designed for roadside assistance fleets and large events, the unit can be deployed as a pop-up charging zone. “That’s like a AAA,” Goei says, pointing to the scale of opportunity within existing service networks.
Mobile capability reinforces the broader philosophy underpinning Power Hero’s portfolio. Charging should not be confined to fixed installations or limited by geography. It should follow the driver, adapting to real-world behavior rather than forcing behavioral change.
Infrastructure Efficiency Matters
At its core, Goei’s approach addresses a structural bottleneck in EV adoption. If charging remains convenient only for homeowners, adoption will be slow among renters and urban dwellers. By leveraging existing electrical systems and privately installed chargers, Power Hero reduces capital outlays while broadening access.
“We want to leverage existing electrical infrastructure so that we reduce or eliminate costly capital outlays for EV charging,” Goei says. The emphasis on efficiency carries implications beyond individual buildings. Public funding and private investment can stretch further when new construction is not the default solution.
“We make EV charging conveniently available no matter where you live or drive.” In doing so, Power Hero reframes the conversation from scarcity to adaptability, positioning infrastructure as something that can evolve without being torn down and rebuilt.
Follow Esmond Goei on LinkedIn to learn more.
