Keneth Aponte

Keneth Aponte: The 3 Things People Get Wrong About Outsourcing

Keneth Aponte

Software development outsourcing continues to be a vital strategy for companies looking to scale their technical capabilities. Yet many businesses struggle to realize its full potential, often falling victim to common misconceptions. With expertise spanning manufacturing, finance, and life sciences, software development leader Keneth Aponte has witnessed these pitfalls firsthand. After guiding teams for over 15 years, Keneth has identified the critical factors that separate successful outsourcing partnerships from costly disappointments.

Talent Matters — But Mindset Makes the Difference


Most companies start their outsourcing journey by focusing solely on technical qualifications. They scrutinize resumes, test coding skills, and verify experience with specific technologies. While these elements matter, Keneth has found something more fundamental drives success. “Many focus only on finding the right technical skills — and yes, skills are important. But what really makes a difference is the attitude of the people you bring in,” Keneth explains. He’s seen teams with modest technical backgrounds outperform highly skilled groups simply because of their approach to the work. “The best teams are curious, they take ownership of their work, and they are always open to learning. These are the qualities that help a team do more than just finish tasks, they help find better ways to work and support the success of the project.”

This insight comes from years watching teams either thrive or struggle regardless of their technical pedigree. Teams that ask questions, suggest improvements, and take a genuine interest in project outcomes consistently deliver more value than those who simply complete assigned tasks. Keneth has built his approach to team leadership around fostering these qualities rather than chasing perfect technical matches.

Time Zone Matters More Than You Think

Another misconception Keneth frequently encounters involves time zones. Many business leaders assume that with today’s communication tools, geographic location has become irrelevant. Keneth strongly disagrees. “Some believe that location doesn’t matter as long as the team has the right skills. But from my experience, working in the same or similar time zone changes everything,” he notes. The practical reality of day-to-day development work requires rapid feedback and troubleshooting that becomes frustratingly difficult across distant time zones.

Keneth explains how this plays out: “Real-time collaboration leads to faster feedback, quicker decisions, and fewer blockers. When your team and your partners can talk and solve things during the same workday, it helps keep everyone on the same page and makes the work feel connected.” Companies that prioritize time zone alignment often see projects move forward with fewer delays and communication failures that plague teams spread across vastly different working hours.

It’s Not Just About Saving Money

Perhaps the most common mistake Keneth observes is companies approaching outsourcing primarily as a cost-cutting measure. This misunderstanding often leads to disappointment for both the company and their outsourced team members. “Many companies approach outsourcing thinking the main goal is to reduce costs. But focusing only on price often leads to poor results,” Keneth cautions. He’s seen companies cycle through multiple low-cost providers, ultimately spending more than if they’d invested in quality partnerships from the beginning. The hidden costs of poor communication, cultural misalignment, and quality issues quickly erase any hourly rate savings.

The smarter approach, Keneth suggests, looks beyond the rate sheet: “The true value comes from working with a team that understands your business, communicates well, and cares about the outcome. If that connection is missing, even the lowest rates can become very expensive in the long run.” This perspective shifts outsourcing from a purely financial decision to a strategic one focused on creating genuine business value.

Keneth’s seen too many outsourcing relationships that feel like transactions, not partnerships. The secret isn’t complicated, but most miss it. “In the end, outsourcing works best when it feels like a partnership, not just a contract. It’s not about where your team sits — it’s about how well they work with you,” he says. Sounds simple, but it’s rare. That’s the thinking behind his company, EthicsCode.ai. “If you’re ready to scale with talent that’s fast, reliable, and fully aligned with your goals without the myths that usually come with outsourcing—check us out,” Keneth offers. It’s about finding people who care about your success, not just their invoice. Outsourcing doesn’t have to be a headache. But you’ve got to look past the usual myths to make it work.

Connect with Keneth Aponte on LinkedIn to learn more about building stronger outsourcing partnerships.

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